YOUR PERSONAL BRAND MATTERS


You are one Google
away from
a first impression.


Admit it, one of the first things you do ahead of meeting someone new is look up their online profiles. You’re not alone. By doing this, we’re able to pick up on things like personality traits, likes/dislikes, achievements, etc., but most importantly, we come out of these Google dives with an idea of whether or not we’d like to interact with or “follow” the person on the search bar.

Knowing that we all do this — including potential mentors — it can pay off to Google yourself from time to time, screening for red flags. Here are three things you’ll want to look out for.

  1. Posts involving any sort of illegal substances/activity

  2. Any trolling or harassment. Yes, bad “jokes” from years past can come back to haunt you — looking at you Kevin Hart.

  3. Badmouthing past employers, clients or others in general. No matter how bad “that guy” needs anger management, it won’t be a good look on you to call him out via facebook post.


 
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After putting out any fires, it’s time to focus on what you do want people to see (feel) when they come across your social profiles. This is where personal branding comes in. Don’t worry. If you’re not sure where to start, we’ve got you covered with a guide and checklists to get it done. It’s not very hard. Promise. But as with anything else, the results will be better, the more time you put into it.

Pro Tip: Once you’ve completed this guide, it may help to go over your answers with a mentor or a trusted friend.


OWN YOUR BRAND

GUIDE TO STANDING OUT

Jafet Garcia